Golf Business News – VisitScotland launches campaign to relaunch golf tourism

VisitScotland has launched a advertising marketing campaign showcasing what the Residence of Golf has to supply.

The movie selling golf tourism, which could be seen on TV and on-line from at present (July 27), promotes the message that ‘Solely in Scotland can travelling so little make such a giant distinction’.

The manufacturing is voiced by sports activities broadcaster Andrew Cotter, finest recognized to golf followers for his BBC commentary at Main championships, though he has additionally reached a a lot wider world viewers through the lockdown for his entertaining Twitter movies together with his canines, Mabel and Olive.

The golf video is a part of a wider VisitScotland £three million advertising marketing campaign welcoming again Scottish tourism and reminding folks from everywhere in the UK what a gorgeous nation we’ve got proper on our doorsteps.

Aimed on the home market, the video encourages folks to rediscover the world-class golf tourism product and to take their golf holidays in Scotland, reasonably than flying overseas. In addition to avid golfers, the movie additionally targets those that haven’t performed for some time or not tried it earlier than to understand how golf combines recent air, train, surroundings, companionship and pleasant competitors.

The movie includes a mix of a few of Scotland’s iconic championship programs, in addition to these to go well with any means degree and finances.

Will probably be going dwell on July 27 each on STV and throughout digital platforms, together with Bunkered, the biggest promoting golf title in Scotland.

Golf tourism in Scotland is value greater than £286 million yearly and employs over 4,400 folks.

VisitScotland Chief Govt Malcolm Roughead stated: “Scotland is the house of golf and a world class vacation spot for anybody with a ardour for the sport. As an vital a part of our total tourism product, we’re delighted to launch a golf advertising marketing campaign to encourage Scots to embrace the well being and well-being advantages the game provides. The Covid-19 pandemic has had a devastating impression on the tourism business, and golf is enjoying a key position in restarting our home customer economic system. It’s not simply golf operators that profit however lodging suppliers, hospitality, transport and retail.

“With over 550 programs in Scotland, this movie celebrates the large number of nice venues proper throughout the nation, displaying you don’t need to journey too far to have a implausible expertise. Alongside this although, it’s vital we respect that tourism may not look the identical as earlier than, however the heat Scottish welcome stays. We ask that individuals observe the really useful tips, e book upfront and respect the native communities so there’s one thing to get pleasure from for everybody.”


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